Box Office Slips Amid Coronavirus Concerns

Box Office Mojo
By Brad Brevet
March 15, 2020

Concerns over COVID-19 have continued to increase and the effect on the global box office has been felt. This weekend's top ten combined for an estimated $50.35 million, which is the lowest, week eleven combined gross for the top ten since 1995 with all holdovers dropping -60% or more compared to last weekend. With all new wide releases postponed until April 10, things are unlikely to improve.

At the top of the weekend box office is Disney and Pixar's Onward with an estimated $10.5 million, dipping an unheard of -73% compared to opening weekend. The film's domestic cume now stands at $61 million after ten days in release. Internationally, the animated feature added an estimated $6.8 million from 47 markets bringing the international cume to $41.4 million for a worldwide total that now stands at $101.7 million.

Lionsgate's release of I Still Believe debuted in second place, bringing in an estimated $9.5 million. Like all of the weekend's new releases, the film, understandably, fell below expectations, but audiences that turned out liked what they saw. Along with an "A" CinemaScore from opening day audiences, the film received a 99% audience score on RottenTomatoes. The opening weekend audience was 74% female and 73% were over the age of 25 with the studio reporting it played strongest in the South and Midwest.

Despite the challenging environment, Sony's Bloodshot almost managed to meet expectations with an estimated $9.3 million debut and, like I Still Believe, audience impression defied the critical response with the RottenTomatoes audience score coming in at 78% compared to a 31% critical rating. Opening day audiences gave the film a "B" CinemaScore.

Internationally, Bloodshot debuted in 50 markets, debuting at #1 in over half of them. Overall, the film brought in $13 million overseas for an international cume totaling $15.1 million in what Sony refers to as "a challenging environment marked by cinema closures in multiple markets". Major market debuts this weekend included Russia ($2.4m) and Mexico ($1.2m).

Universal and Blumhouse's The Invisible Man landed in third with the best hold among the weekend top ten, dipping -60% for an estimated $5.85 million, pushing the film's domestic cume over $64 million as it kicks off its third week in release. Internationally, the film added $6.2 million, pushing the overseas total over $58 million for a worldwide tally that stands at $122.7 million.

Rounding out the top five is another Universal and Blumhouse feature, the new release The Hunt, which saw its initial release delayed due to controversy surrounding the film's content and two mass shootings in the U.S. last August. The film didn't find any help this weekend, managing just $5.3 million, debuting in 3,028 locations. Opening day audiences gave the film a "C+" CinemaScore to go along with a 65% audience score on RottenTomatoes. Internationally, The Hunt opened in just four markets with the United Kingdom leading the way, finishing in third with an estimated $673k.

Limited releases include Focus's Never Rarely Sometimes Always, which opened in four locations in NY and LA with an estimated $18,000 ($4,601 PTA); Purdie's Heart of Africa opened with an estimated $24,175 in 20 theaters ($1,209 PTA); Sky Island's Inside the Rain brought in an estimated $8,000 from one theater; Bleecker's The Roads Not Taken opened in three theaters with an estimated $3,853 ($1,284 PTA)