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Shania Twain’s “Now” Wins US Album Sales Race, Will Take #1 On Billboard 200

Shania Twain scores her second career #1 album in the United States.

Headline Planet
By Brian Cantor
October 6, 2017


Shania Twain’s “Now” convincingly — and predictably — won this week’s US album sales and consumption races.

According to Hits Daily Double and BuzzAngle, “Now” sold approximately 130,474 pure US copies during the September 29-October 5 tracking week.

With TEA (track sales/10) and SEA (track streams/1500) included, “Now” generated about 134,376 in total first-week consumption units.

Due later this weekend, Billboard’s more authoritative data may differ slightly from that reported by Hits and BuzzAngle. The discrepancies will not, however, affect the ultimate outcomes.

The pure sales total will earn “Now” #1 on Billboard Top Album Sales, while consumption figure will yield a #1 debut on the Billboard 200.

“Now” is Twain’s first studio album since 2002’s “Up!” It follows that album in becoming the iconic artist’s second #1 on the Billboard 200.

In addition to the enthusiasm one would expect for a new Shania Twain album, “Now” benefited from promotional bundles. The “Now” album was included with certain merchandise and tour purchases.

This week’s top pure sales performers (via Hits/BuzzAngle):
1) Shania Twain – Now (130,474 pure US sales)
2) Tom Petty & The Heartbreakers – Greatest Hits (51,043 pure US sales)
3) Demi Lovato – Tell Me You Love Me (47,144 pure US sales)
4) Miley Cyrus – Younger Now (33,537 pure US sales)
5) Tamar Braxton – Bluebird Of Happiness (19,560 pure US sales)

This week’s total consumption performers (via Hits/BuzzAngle):
1) Shania Twain – Now (134,376 total US units)
2) Tom Petty & The Heartbreakers – Greatest Hits (74,023 total US units)
3) Demi Lovato – Tell Me You Love Me (73,062 total US units)
4) A Boogie Wit Da Hoodie – The Bigger Artist (60,587 total US units)
5) Miley Cyrus – Younger Now (46,821 total US units)

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