RCMP Releases Family Violence Public Service Announcement Featuring Shania Twain

Royal Canadian Mounted Police
December 11, 2014

(Ottawa, ON) – For most, their home is a place of comfort and safety. But for some, home isn’t a safe place.

Today, the RCMP is pleased to announce the release of a Public Service Announcement (PSA) in partnership with international superstar Shania Twain to raise awareness about family violence. The message is posted on the RCMP’s YouTube channel, and will be promoted through social media.

Family violence can happen in any family and can involve any family relationship: a spouse, child, common-laws, and seniors. It comes in several forms: physical, emotional, sexual, neglect, financial. The physical and emotional effects are long-lasting and life-altering.

“Violence especially in your own home is never acceptable,” says Twain. “You can break the silence, there is always someone who can help.”

Family violence accounts for 26% of police-reported violence crime, (Stats Can, 2011). It isn’t easy to talk about, and often goes unreported. The RCMP urges those who’ve experienced family violence to talk about it to someone they trust, and to always report incidents of violence to the police.

Access the PSA.

View the RCMP’s family violence poster.

Read more about family violence.