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FN Spy: Styling Cher Lloyd

Women's Wear Daily
By Lauren Manzino
8/12/13

What do Pink, Shania Twain and up-and-comer Cher Lloyd have in common? They have all worked with celebrity stylist and costume designer Jordan Stolch, who fueled her passion for fashion at a young age. “When I was younger I would wear my mother’s old dresses and jewelry around the house. As I got older I would buy fashion magazines and study them,” Stolch told Spy. “I started my Vogue collection around this time and haven’t missed an issue since.” Now, Stolch is wrapping up her recent style credits, including Pink’s “The Truth About Love” tour and Shania Twain’s “Still the One” series. This fall, she will join Cher Lloyd’s “I Wish” tour. Here, Stolch talks style among celebs and brands fit for dancing feet.

What are some of the standout looks for Lloyd’s upcoming tour?
“I am working with a lot of up-and-coming designers on this project because I love collaborating with new talent. For this tour, fans can expect to see a ‘new’ Cher. We are stepping up the style ante with more grown-up looks and fashion-forward pieces. You will see Cher taking it back to her more urban days with one-of-a-kind streetwear pieces and amazing footwear.”

What are some of Lloyd’s favorite footwear brands and styles?
“Because Cher spends so much time on stage, she loves footwear that is fashion-forward but still provides her the security to move. We have a few great-heeled combat boots that we’ve been using lately. Cher loves super-high heels, but doesn’t get the opportunity to wear them as much. These are great for photo shoots or appearances. Brands she adores are Jimmy Choo, Christian Louboutin, Jeffrey Campbell and Sam Edelman.”

You’ve done wardrobe for Pink and Shania Twain, who have dramatically different looks. How would you describe their on-stage style?
“The style direction for Pink’s tour was very street oriented and uninhibited. There was a lot of bold color and print use, paired with unexpected silhouettes. For Shania’s tour, the direction was much more classic and feminine and played to her very sophisticated nature.”

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